Join BestFit Mobile + Marketing for our SXSW Mobile Rodeo Party Sunday night! We’ll have cold drinks and BBQ, and be showing off innovative work in mobile. Plus, you can show off your skills on our Mechanical Bull! Click the link to register on Eventbrite. http://mobilerodeo.eventbrite.com/
If you’ve been paying attention to mobile marketing at all, you’ve probably seen a Quick Response code. Commonly referred to as QR codes, they are rapidly becoming a staple in the mobile marketing world. A recent report from Jumpscan shows a 1200% increase in QR code scanning in the last six months of 2010. Just like the bar codes printed on consumer products, QR codes are scanned in order to read the information coded within. …
You know that moment in a big football game where it’s 4th down and goal, and everything’s riding on that last play? Well, this was one of those moments for a certain project team here at BestFit Mobile. Here’s the play by play: We had the privilege of taking on the challenge of developing a mobile app for everyone’s favorite NFL Draft guru, Mel Kiper Jr. With the sheer number of players alone, not to …
Actually the property in question isn’t even in Arizona. But it is indeed “ocean front”. No doubt Donald Trump could successfully sell ocean front anywhere, but seems to be leaning towards Florida at the time of this release. Trump is indeed a mogul of real estate. You can’t deny the man knows his business. He also knows how to grow his business. Whether it’s in hotels, casinos or even reality TV, Trump always finds a …
A favorite witticism holds that “age and treachery will always triumph over youth and ability.” It’s funny, but is it true? Perhaps not, as history shows. Alexander the Great was tutored by the famed philosopher Aristotle, named king of Macedon at the age of 20, and conquered the known world by the age of 30. Fast-forward to 2011 where there’s a whole new generation of young, social, plugged-in digital savants. And they’re wielding tremendous power …
If you were born any time after 1920, chances are you’ve had yourself a Girl Scout cookie. Thin mints, samoas, trefoils — whatever your favorite, not much has changed about the cookies, or the girl scouts, in decades. Which means they’re due. As of this year, purchases for those tasty Girl Scout treats can now be made by credit card via a card reader attachment and mobile application for smartphones. At least 200 troops in …
There is such a rapid shift of commerce to mobile devices that it’s becoming increasingly evident to many that their product, brand or service should be mobile-friendly. Mobile Commerce Daily reports that Google has found 79 percent of smartphone users have used their device to help with a shopping experience, while 74 percent actually made a purchase via their smartphone. While the latter category undoubtedly includes both app purchases themselves and in-app purchases, the trend …
Our first ever ‘unofficial SXSW Client Mash-Up’ was awesome! We’d like to thank everyone who was able to come out during such a busy conference and hang with us. We especially want to thank Appcelerator for bringing the “infotainment.” The demos were a huge success and we’re excited to be working so closely with the Appcelerator team. Many thanks to LoneStar for providing their tasty brew. It made it a true Texas evening. We’d also …
Remember when cell phones first came out? Everyone was so excited about the possibility of taking his or hers everywhere. “It’s just for emergencies,” they said. Then texting and touch-screen devices appeared. Now everyone has a cell phone, almost everyone has a smart phone, and a lot of people have iPads and other tablets. So what’s next? It’d be great if your phone could take your final exam for you. Or automatically get a speeding …
Mobile phones, mobile apps, and now mobile video–It was only a matter of time before that 5-oz. device in your pocket started showing you streaming video from the palm of your hand. We all knew this day would come. And with it comes the chance of a lifetime for advertisers. Smartphones afford the ability to gain a whole new ad platform in mobile video, particularly interactive mobile ads. Why have a common image ad when …