Businesses continue to jump on the mobile marketing bandwagon in an effort to stay atop the consumer mindset. Smartphones and tablets each have a collage of features and specifications that can add to the benefit of a mobile product, however, before a business can see some success in going mobile, it needs to know how best to reach their target audience, in this case, their employees. Industries from healthcare to
Read MoreAs business enterprises continue to venture out into mobile productivity, it is becoming increasingly clear that those enterprises must integrate and perhaps even transform their current web-based solution into a mobile one. Today consumers are saving time while doing more with their smartphone and tablet devices. In the same manner, verticals across a number of industries are beginning to see the value of mobilizing their workflow in order to achieve
Read MoreLast week, our CEO Erik McMillan had the privilege to attend the Mobile Marketing Summit in New York. Mr. McMillan was moderator for a panel with Anthony Price, senior director of digital marketing and PR for Michaels Store, Inc. During the panel, Mr. Price discussed how QR codes and SMS will be the main focus in driving holiday sales. “We believe that this rich content, such as QR codes, will ultimately
Read MoreRetailers are flocking to mobile technology faster than anything else these days thanks to smartphones, tablets and mobile applications. Many of them have turned to applications to help consumers easily purchase products directly from their mobile device, but there are those in retail and other industries that are beginning to see the benefit of using mobile devices for in-store purposes at the point-of-sale. One recent example of this is the
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Too often, we at BestFit Mobile are presented with developed mobile applications, many from popular brands and enterprise organizations, that have so much potential for success yet fail to meet both company and user expectations. Many of these apps are lacking in basic, but vital functions and features that give users the ability to do things such as share and save data, use GPS coordination and access the massive amount
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Think back twelve years ago to 1999. Back then, having a website wasn’t optional, it was a must. Now the same thing is happening with mobile technology. 2011-2012 are the years of mobile and any company worth its salt is going to be releasing products and services via mobile platforms because consumers are demanding it. We all know there is a cost to building mobile apps, but this blog post
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If you’ve been paying attention to mobile marketing at all, you’ve probably seen a Quick Response code. Commonly referred to as QR codes, they are rapidly becoming a staple in the mobile marketing world. A recent report from Jumpscan shows a 1200% increase in QR code scanning in the last six months of 2010. Just like the bar codes printed on consumer products, QR codes are scanned in order to
Read MoreActually the property in question isn’t even in Arizona. But it is indeed “ocean front”. No doubt Donald Trump could successfully sell ocean front anywhere, but seems to be leaning towards Florida at the time of this release. Trump is indeed a mogul of real estate. You can’t deny the man knows his business. He also knows how to grow his business. Whether it’s in hotels, casinos or even reality
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If you were born any time after 1920, chances are you’ve had yourself a Girl Scout cookie. Thin mints, samoas, trefoils — whatever your favorite, not much has changed about the cookies, or the girl scouts, in decades. Which means they’re due. As of this year, purchases for those tasty Girl Scout treats can now be made by credit card via a card reader attachment and mobile application for smartphones.
Read More“Push Notification’ that is… Walgreens is on a roll with their new mobile application. The national retail drugstore is providing a new level of convenience for customers, allowing them to shop online, order photo prints and locate the nearest Walgreens store. But the highlight of the Walgreens mobile solution comes from prescription refills. The app, known as, Refill by Scan, allows customers to scan the medication label’s bar code with
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