Last week, our CEO Erik McMillan had the privilege to attend the Mobile Marketing Summit in New York. Mr. McMillan was moderator for a panel with Anthony Price, senior director of digital marketing and PR for Michaels Store, Inc. During the panel, Mr. Price discussed how QR codes and SMS will be the main focus in driving holiday sales. “We believe that this rich content, such as QR codes, will ultimately

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Content Management is Vital to Mobile App Success

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by FGarcia on September 2, 2011

Too often, we at BestFit Mobile are presented with developed mobile applications, many from popular brands and enterprise organizations, that have so much potential for success yet fail to meet both company and user expectations. Many of these apps are lacking in basic, but vital functions and features that give users the ability to do things such as share and save data, use GPS coordination and access the massive amount

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Going Mobile: What’s a brand to do?

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by FGarcia on August 8, 2011

Think back twelve years ago to 1999. Back then, having a website wasn’t optional, it was a must. Now the same thing is happening with mobile technology. 2011-2012 are the years of mobile and any company worth its salt is going to be releasing products and services via mobile platforms because consumers are demanding it. We all know there is a cost to building mobile apps, but this blog post

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So you found a low cost development team.  Maybe they’re offshore, or it’s a couple of guys working from their house in Des Moines. They gave you a killer estimate on creating your app and they sound like really sharp techies that know their stuff. You make an upfront payment and they start working.  Everything’s going great until… …you realize it’s not going well at all. You’re finding that: your development team isn’t

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