Businesses continue to jump on the mobile marketing bandwagon in an effort to stay atop the consumer mindset. Smartphones and tablets each have a collage of features and specifications that can add to the benefit of a mobile product, however, before a business can see some success in going mobile, it needs to know how best to reach their target audience, in this case, their employees. Industries from healthcare to
Read MoreLast week, our CEO Erik McMillan had the privilege to attend the Mobile Marketing Summit in New York. Mr. McMillan was moderator for a panel with Anthony Price, senior director of digital marketing and PR for Michaels Store, Inc. During the panel, Mr. Price discussed how QR codes and SMS will be the main focus in driving holiday sales. “We believe that this rich content, such as QR codes, will ultimately
Read MoreRetailers are flocking to mobile technology faster than anything else these days thanks to smartphones, tablets and mobile applications. Many of them have turned to applications to help consumers easily purchase products directly from their mobile device, but there are those in retail and other industries that are beginning to see the benefit of using mobile devices for in-store purposes at the point-of-sale. One recent example of this is the
Read MoreToo often, we at BestFit Mobile are presented with developed mobile applications, many from popular brands and enterprise organizations, that have so much potential for success yet fail to meet both company and user expectations. Many of these apps are lacking in basic, but vital functions and features that give users the ability to do things such as share and save data, use GPS coordination and access the massive amount
Read MoreThink back twelve years ago to 1999. Back then, having a website wasn’t optional, it was a must. Now the same thing is happening with mobile technology. 2011-2012 are the years of mobile and any company worth its salt is going to be releasing products and services via mobile platforms because consumers are demanding it. We all know there is a cost to building mobile apps, but this blog post
Read MoreSo you found a low cost development team. Maybe they’re offshore, or it’s a couple of guys working from their house in Des Moines. They gave you a killer estimate on creating your app and they sound like really sharp techies that know their stuff. You make an upfront payment and they start working. Everything’s going great until… …you realize it’s not going well at all. You’re finding that: your development team isn’t
Read MoreThere is such a rapid shift of commerce to mobile devices that it’s becoming increasingly evident to many that their product, brand or service should be mobile-friendly. Mobile Commerce Daily reports that Google has found 79 percent of smartphone users have used their device to help with a shopping experience, while 74 percent actually made a purchase via their smartphone. While the latter category undoubtedly includes both app purchases themselves
Read MoreSmart phones: How many are in use and what are people doing with them? Thanks to a new comScore study, we know that as of July 2010, 53.4 million Americans are using smart phones. That’s up 11% since April. If adoption continues at that rate, we’re looking at around 60 million smart phone in use in the USA by the end of the year. Blackberry (RIM) continues to lead the
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