Bookmark this page! The BestFit Mobile Glossary is a collection of terms used in mobile marketing & development. We add terms frequently. Cross-Platform App: is a mobile application built using a cross-platform framework that allows the majority of the business logic code to be used in more than one mobile operating system. For example, an app can be built using Appcelerator’s Titanium system with code written in Javascript that runs much like a native app in
Read More
If you’ve been paying attention to mobile marketing at all, you’ve probably seen a Quick Response code. Commonly referred to as QR codes, they are rapidly becoming a staple in the mobile marketing world. A recent report from Jumpscan shows a 1200% increase in QR code scanning in the last six months of 2010. Just like the bar codes printed on consumer products, QR codes are scanned in order to
Read More