Walgreens, the ‘Pusher?’

by FGarcia on March 4, 2011

“Push Notification’ that is… Walgreens is on a roll with their new mobile application. The national retail drugstore is providing a new level of convenience for customers, allowing them to shop online, order photo prints and locate the nearest Walgreens store. But the highlight of the Walgreens mobile solution comes from prescription refills. The app, known as, Refill by Scan, allows customers to scan the medication label’s bar code with

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It’s our Unofficial SXSW Client Mash-Up!

by FGarcia on March 2, 2011

It’s that time of year again and South by Southwest is once again getting Austin all in a frenzy. We here at the BestFit Mobile offices are not at all excluded. The interactive portion of the festival is scheduled for March 11-15, and what better way to enjoy SXSW and all its glory than with a kick-off party! BestFit Mobile and Appcelerator will be hosting an exclusive party on Sunday,

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by bestfitmobile on February 16, 2011

According to a self-noted conspiracy theorist and his cat, Waffles, smartphones are the brainchild of a secret conclave of advertising gurus.  They might be on to something.  A recent publication by luxurydaily.com declared, “location-based advertising is poised to take the mobile medium by storm;” while senior Google exec Mike Steib chimes in ‘The Holy Grail for local advertising is location-targeted coupons” … delivered via mobile. This news comes as no

Make Your Market Go GAGA

by bestfitmobile on February 2, 2011

Whether you know her from the meat dress she wore to the 2010 MTV Music Video Awards, or because you’ve purchased 21 million of the over 40 million singles she’s sold, you are undoubtedly aware of Lady Gaga. And since driving awareness is the goal of all marketing, we at BestFit Media would like to share 10 marketing lessons we have learned from Lady Gaga’s success. Thanks to jessedee at

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BMW, Mobile Payments, and the Rise of the Mobile Web

by bestfitmobile on February 2, 2011

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BMW is known for their innovation with the automobile. From their distinguishable style to their achievements in design BMW has built a reputation for what they can do with a vehicle. Now you can add mobile phone access to BMW’s repertoire. BMW Financial Services has developed a way for customers with smartphones to access and manage their accounts. Among other options customers can make payments, view statements and view check

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They may not be smarter than the sales associate assisting them, but smartphone-wielding retail customers are likely to be better informed.   What’s more, store associates and managers know it. In its annual holiday shopping survey, Motorola Solutions uncovered attitudes and opinions that represent yet another challenge for the retail industry, albeit one with a fairly simple solution. More than half (55%) of retail associates — salespeople and managers — experienced

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60 million smart phones in use by year end?

by bestfitmobile on October 19, 2010

Smart phones: How many are in use and what are people doing with them? Thanks to a new comScore study, we know that as of July 2010, 53.4 million Americans are using smart phones.  That’s up 11% since April. If adoption continues at that rate, we’re looking at around 60 million smart phone in use in the USA by the end of the year. Blackberry (RIM) continues to lead the

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The Marketing Formula for the New Normal

by bestfitmobile on October 14, 2010

A handful of industries tend to lead the way in application of technology.  Music is one of them. Unless you’ve been living under a rock, you know the music industry is undergoing what can only be described as a seismic shift.  Sobering case in point: sales of Lipitor eclipsed sales of all recorded music in 2009. So if your business is music, you’re looking for a new marketing formula, honto-pronto.

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Kick some App… for your business

by bestfitmobile on October 14, 2010

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If you’re looking for mobile application and site development for iPhone, iPad, Android, Blackberry or the Next Big Small Thing, you’ve come to the right place.  We specialize in mobile sites and apps that make sense, make sales, make money, make a difference… in short, make what you want to happen a reality. We make mobile with an ROI.  Return On Investment.  It’s the necessary holy grail of business. We

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What’s the smartest move to mobile?

by bestfitmobile on September 27, 2010

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It’s time to go mobile. Smart phones have put the internet in the palm of your customers’ hands.  Those that aren’t there yet will get there soon.  So make the move to mobile, with mobile sites and apps that deliver what the customer wants. But what’s the smartest way to make the move to mobile? Look down the road a bit, think strategically.  Think of mobile not as an add-on,

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