Businesses continue to jump on the mobile marketing bandwagon in an effort to stay atop the consumer mindset. Smartphones and tablets each have a collage of features and specifications that can add to the benefit of a mobile product, however, before a business can see some success in going mobile, it needs to know how best to reach their target audience, in this case, their employees. Industries from healthcare to  [read more...]

As business enterprises continue to venture out into mobile productivity, it is becoming increasingly clear that those enterprises must integrate and perhaps even transform their current web-based solution into a mobile one. Today consumers are saving time while doing more with their smartphone and tablet devices. In the same manner, verticals across a number of industries are beginning to see the value of mobilizing their workflow in order to achieve  [read more...]

Last week, our CEO Erik McMillan had the privilege to attend the Mobile Marketing Summit in New York. Mr. McMillan was moderator for a panel with Anthony Price, senior director of digital marketing and PR for Michaels Store, Inc. During the panel, Mr. Price discussed how QR codes and SMS will be the main focus in driving holiday sales. “We believe that this rich content, such as QR codes, will ultimately  [read more...]

Retailers are flocking to mobile technology faster than anything else these days thanks to smartphones, tablets and mobile applications. Many of them have turned to applications to help consumers easily purchase products directly from their mobile device, but there are those in retail and other industries that are beginning to see the benefit of using mobile devices for in-store purposes at the point-of-sale. One recent example of this is the  [read more...]

Too often, we at BestFit Mobile are presented with developed mobile applications, many from popular brands and enterprise organizations, that have so much potential for success yet fail to meet both company and user expectations. Many of these apps are lacking in basic, but vital functions and features that give users the ability to do things such as share and save data, use GPS coordination and access the massive amount  [read more...]