According to a self-noted conspiracy theorist and his cat, Waffles, smartphones are the brainchild of a secret conclave of advertising gurus. They might be on to something. A recent publication by luxurydaily.com declared, “location-based advertising is poised to take the mobile medium by storm;” while senior Google exec Mike Steib chimes in ‘The Holy Grail for local advertising is location-targeted coupons” … delivered via mobile. This news comes as no
It’s time to go mobile. Smart phones have put the internet in the palm of your customers’ hands. Those that aren’t there yet will get there soon. So make the move to mobile, with mobile sites and apps that deliver what the customer wants. But what’s the smartest way to make the move to mobile? Look down the road a bit, think strategically. Think of mobile not as an add-on,
Read More