So you found a low cost development team.  Maybe they’re offshore, or it’s a couple of guys working from their house in Des Moines. They gave you a killer estimate on creating your app and they sound like really sharp techies that know their stuff. You make an upfront payment and they start working.  Everything’s going great until… …you realize it’s not going well at all. You’re finding that: your development team isn’t

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The Marketing Formula for the New Normal

by bestfitmobile on October 14, 2010

A handful of industries tend to lead the way in application of technology.  Music is one of them. Unless you’ve been living under a rock, you know the music industry is undergoing what can only be described as a seismic shift.  Sobering case in point: sales of Lipitor eclipsed sales of all recorded music in 2009. So if your business is music, you’re looking for a new marketing formula, honto-pronto.

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