In the battle of iPhone vs Android there is yet to be a clear winner. Without question, iPhone has had a profound influence on the look & feel of all smartphones. The graphic below illustrates the stark differences between mobile phones BIP (Before iPhone) and AIP (After iPhone). Screens have gotten bigger and physical keyboards have tended to disappear since iPhone was introduced. In terms of user experience, many would argue
Read MoreBookmark this page! The BestFit Mobile Glossary is a collection of terms used in mobile marketing & development. We add terms frequently. Cross-Platform App: is a mobile application built using a cross-platform framework that allows the majority of the business logic code to be used in more than one mobile operating system. For example, an app can be built using Appcelerator’s Titanium system with code written in Javascript that runs much like a native app in
Read MoreSee that dark, slender stranger standing at the deli counter? The one with the iPad? Yeah, that’s the one. He’ll let you Skip The Line when you want one of Harris Teeter’s delicious deli sandwiches, pizzas, deli meat or cheese but you don’t have time to wait. Harris Teeter is a popular grocery chain that operates in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland, Delaware, and the District of
Read MorePlanning to attend SXSW Interactive this year? Join BestFit Mobile CEO Erik McMillan and Chris Mankle, chief technology officer for IT Outsourcing at ACS, A Xerox Company for an informative panel discussion on using mobile on an enterprise-wide scale. Click below to add this event to your schedule. Enterprise Mobile with Erik McMillan & Chris Mankle Tues, March 13, 5 – 6pm Hilton Garden Inn, Sabine Room limited to SXSW Interactive
Read MoreThe Million Mo March will take place November 29, 2011 @ High Noon. Participants will march one lap around The Texas State Capital Building in Austin Texas, to raise awareness for Men’s Health. This march is held in support of Movember, an annual moustache charity event raising awareness and funds benefiting the Prostate Cancer Foundation and LIVESTRONG. Find more information: #MMM11
Read MoreBusinesses continue to jump on the mobile marketing bandwagon in an effort to stay atop the consumer mindset. Smartphones and tablets each have a collage of features and specifications that can add to the benefit of a mobile product, however, before a business can see some success in going mobile, it needs to know how best to reach their target audience, in this case, their employees. Industries from healthcare to
Read MoreAs business enterprises continue to venture out into mobile productivity, it is becoming increasingly clear that those enterprises must integrate and perhaps even transform their current web-based solution into a mobile one. Today consumers are saving time while doing more with their smartphone and tablet devices. In the same manner, verticals across a number of industries are beginning to see the value of mobilizing their workflow in order to achieve
Read MoreLast week, our CEO Erik McMillan had the privilege to attend the Mobile Marketing Summit in New York. Mr. McMillan was moderator for a panel with Anthony Price, senior director of digital marketing and PR for Michaels Store, Inc. During the panel, Mr. Price discussed how QR codes and SMS will be the main focus in driving holiday sales. “We believe that this rich content, such as QR codes, will ultimately
Read MoreRetailers are flocking to mobile technology faster than anything else these days thanks to smartphones, tablets and mobile applications. Many of them have turned to applications to help consumers easily purchase products directly from their mobile device, but there are those in retail and other industries that are beginning to see the benefit of using mobile devices for in-store purposes at the point-of-sale. One recent example of this is the
Read MoreToo often, we at BestFit Mobile are presented with developed mobile applications, many from popular brands and enterprise organizations, that have so much potential for success yet fail to meet both company and user expectations. Many of these apps are lacking in basic, but vital functions and features that give users the ability to do things such as share and save data, use GPS coordination and access the massive amount
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