Last week, our CEO Erik McMillan had the privilege to attend the Mobile Marketing Summit in New York. Mr. McMillan was moderator for a panel with Anthony Price, senior director of digital marketing and PR for Michaels Store, Inc. During the panel, Mr. Price discussed how QR codes and SMS will be the main focus in driving holiday sales. “We believe that this rich content, such as QR codes, will ultimately
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Too often, we at BestFit Mobile are presented with developed mobile applications, many from popular brands and enterprise organizations, that have so much potential for success yet fail to meet both company and user expectations. Many of these apps are lacking in basic, but vital functions and features that give users the ability to do things such as share and save data, use GPS coordination and access the massive amount
Read MoreA favorite witticism holds that “age and treachery will always triumph over youth and ability.” It’s funny, but is it true? Perhaps not, as history shows. Alexander the Great was tutored by the famed philosopher Aristotle, named king of Macedon at the age of 20, and conquered the known world by the age of 30. Fast-forward to 2011 where there’s a whole new generation of young, social, plugged-in digital savants.
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