So you found a low cost development team.  Maybe they’re offshore, or it’s a couple of guys working from their house in Des Moines. They gave you a killer estimate on creating your app and they sound like really sharp techies that know their stuff. You make an upfront payment and they start working.  Everything’s going great until… …you realize it’s not going well at all. You’re finding that: your development team isn’t

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What’s the smartest move to mobile?

by bestfitmobile on September 27, 2010

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It’s time to go mobile. Smart phones have put the internet in the palm of your customers’ hands.  Those that aren’t there yet will get there soon.  So make the move to mobile, with mobile sites and apps that deliver what the customer wants. But what’s the smartest way to make the move to mobile? Look down the road a bit, think strategically.  Think of mobile not as an add-on,

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4 Steps to Monster Mobile ROI

by bestfitmobile on September 27, 2010

1. Find customers where they gather – online, at your location, at events, in social media, in virtual communities, even through traditional media (to the extent you’re still using interruptive media, use it to leverage your digital marketing so you can measure it). 2. Get their permission to message them. 3. Build a comprehensive customer loyalty / lead nurturing / engagement plan. 4.  Track results.

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