Retailers are flocking to mobile technology faster than anything else these days thanks to smartphones, tablets and mobile applications. Many of them have turned to applications to help consumers easily purchase products directly from their mobile device, but there are those in retail and other industries that are beginning to see the benefit of using mobile devices for in-store purposes at the point-of-sale. One recent example of this is the home improvement retail chain, Lowe’s.
The company is replacing their scanner guns with iPhones so their employees can do more for the customer. Each store will receive 25 iPhones which employees can use to search inventory, scan products, upload how-to-videos for customers, complete credit card transactions and more. It is the hope of the home improvement retailer to create a smooth transition over to the devices so the shopping and purchasing process is made easier and more efficient for everyone.
Soon, Lowe’s employees will also be able to send text messages and emails to customers who opt in for push notifications. The company can also integrate their mobile website as well as their apps for iPhone and iPad which already let consumers browse products.
Lowe’s is not the only retail chain getting in on the mobile application wave. Last year, Home Depot handed out Motorola devices for employees to use in their sales and customer service efforts. As more industries begin to implement mobile technology into their overall workflow, time and money will be saved on all the resources that will be replaced by mobile devices and the interaction between employees and consumers will be swift and accurate, allowing for a complete satisfactory experience.