A handful of industries tend to lead the way in application of technology. Music is one of them. Unless you’ve been living under a rock, you know the music industry is undergoing what can only be described as a seismic shift. Sobering case in point: sales of Lipitor eclipsed sales of all recorded music in 2009. So if your business is music, you’re looking for a new marketing formula, honto-pronto.
Read MoreThe Marketing Formula for the New Normal
by bestfitmobile on October 14, 2010
4 Steps to Monster Mobile ROI
by bestfitmobile on September 27, 2010
1. Find customers where they gather – online, at your location, at events, in social media, in virtual communities, even through traditional media (to the extent you’re still using interruptive media, use it to leverage your digital marketing so you can measure it). 2. Get their permission to message them. 3. Build a comprehensive customer loyalty / lead nurturing / engagement plan. 4. Track results.
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