Optimizing Your Enterprise for Mobile

by FGarcia on September 22, 2011

Businesses continue to jump on the mobile marketing bandwagon in an effort to stay atop the consumer mindset. Smartphones and tablets each have a collage of features and specifications that can add to the benefit of a mobile product, however, before a business can see some success in going mobile, it needs to know how best to reach their target audience, in this case, their employees. Industries from healthcare to

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Last week, our CEO Erik McMillan had the privilege to attend the Mobile Marketing Summit in New York. Mr. McMillan was moderator for a panel with Anthony Price, senior director of digital marketing and PR for Michaels Store, Inc. During the panel, Mr. Price discussed how QR codes and SMS will be the main focus in driving holiday sales. “We believe that this rich content, such as QR codes, will ultimately

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Lowe’s Replaces Scanner Guns with 42,000 iPhones

by FGarcia on September 12, 2011

Retailers are flocking to mobile technology faster than anything else these days thanks to smartphones, tablets and mobile applications. Many of them have turned to applications to help consumers easily purchase products directly from their mobile device, but there are those in retail and other industries that are beginning to see the benefit of using mobile devices for in-store purposes at the point-of-sale. One recent example of this is the

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Content Management is Vital to Mobile App Success

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by FGarcia on September 2, 2011

Too often, we at BestFit Mobile are presented with developed mobile applications, many from popular brands and enterprise organizations, that have so much potential for success yet fail to meet both company and user expectations. Many of these apps are lacking in basic, but vital functions and features that give users the ability to do things such as share and save data, use GPS coordination and access the massive amount

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Going Mobile: What’s a brand to do?

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by FGarcia on August 8, 2011

Think back twelve years ago to 1999. Back then, having a website wasn’t optional, it was a must. Now the same thing is happening with mobile technology. 2011-2012 are the years of mobile and any company worth its salt is going to be releasing products and services via mobile platforms because consumers are demanding it. We all know there is a cost to building mobile apps, but this blog post

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So you found a low cost development team.  Maybe they’re offshore, or it’s a couple of guys working from their house in Des Moines. They gave you a killer estimate on creating your app and they sound like really sharp techies that know their stuff. You make an upfront payment and they start working.  Everything’s going great until… …you realize it’s not going well at all. You’re finding that: your development team isn’t

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Do You Know Your QR IQ?

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by FGarcia on May 11, 2011

If you’ve been paying attention to mobile marketing at all, you’ve probably seen a Quick Response code. Commonly referred to as QR codes, they are rapidly becoming a staple in the mobile marketing world.  A recent report from Jumpscan shows a 1200% increase in QR code scanning in the last six months of 2010. Just like the bar codes printed on consumer products, QR codes are scanned in order to

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Age and Treachery vs. Youth and Ability

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by FGarcia on April 11, 2011

A favorite witticism holds that “age and treachery will always triumph over youth and ability.” It’s funny, but is it true? Perhaps not, as history shows. Alexander the Great was tutored by the famed philosopher Aristotle, named king of Macedon at the age of 20, and conquered the known world by the age of 30. Fast-forward to 2011 where there’s a whole new generation of young, social, plugged-in digital savants.

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The Girl Scouts Go Plastic

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by FGarcia on March 29, 2011

If you were born any time after 1920, chances are you’ve had yourself a Girl Scout cookie. Thin mints, samoas, trefoils — whatever your favorite, not much has changed about the cookies, or the girl scouts, in decades. Which means they’re due. As of this year, purchases for those tasty Girl Scout treats can now be made by credit card via a card reader attachment and mobile application for smartphones.

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Rules of Engagement [VIDEO]

by FGarcia on March 24, 2011

There is such a rapid shift of commerce to mobile devices that it’s becoming increasingly evident to many that their product, brand or service should be mobile-friendly. Mobile Commerce Daily reports that Google has found 79 percent of smartphone users have used their device to help with a shopping experience, while 74 percent actually made a purchase via their smartphone. While the latter category undoubtedly includes both app purchases themselves

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