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A handful of industries tend to lead the way in application of technology.  Music is one of them. Unless you’ve been living under a rock, you know the music industry is undergoing what can only be described as a seismic shift.  Sobering case in point: sales of Lipitor eclipsed sales of all recorded music in 2009. So if your business is music, you’re looking for a new marketing formula, honto-pronto.