Optimizing Your Enterprise for Mobile

by FGarcia on September 22, 2011

Businesses continue to jump on the mobile marketing bandwagon in an effort to stay atop the consumer mindset. Smartphones and tablets each have a collage of features and specifications that can add to the benefit of a mobile product, however, before a business can see some success in going mobile, it needs to know how best to reach their target audience, in this case, their employees. Industries from healthcare to

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Mobile Enterprise Apps Take to the Clouds

by FGarcia on September 16, 2011

As business enterprises continue to venture out into mobile productivity, it is becoming increasingly clear that those enterprises must integrate and perhaps even transform their current web-based solution into a mobile one. Today consumers are saving time while doing more with their smartphone and tablet devices. In the same manner, verticals across a number of industries are beginning to see the value of mobilizing their workflow in order to achieve

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Last week, our CEO Erik McMillan had the privilege to attend the Mobile Marketing Summit in New York. Mr. McMillan was moderator for a panel with Anthony Price, senior director of digital marketing and PR for Michaels Store, Inc. During the panel, Mr. Price discussed how QR codes and SMS will be the main focus in driving holiday sales. “We believe that this rich content, such as QR codes, will ultimately

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Lowe’s Replaces Scanner Guns with 42,000 iPhones

by FGarcia on September 12, 2011

Retailers are flocking to mobile technology faster than anything else these days thanks to smartphones, tablets and mobile applications. Many of them have turned to applications to help consumers easily purchase products directly from their mobile device, but there are those in retail and other industries that are beginning to see the benefit of using mobile devices for in-store purposes at the point-of-sale. One recent example of this is the

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Going Mobile: What’s a brand to do?

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by FGarcia on August 8, 2011

Think back twelve years ago to 1999. Back then, having a website wasn’t optional, it was a must. Now the same thing is happening with mobile technology. 2011-2012 are the years of mobile and any company worth its salt is going to be releasing products and services via mobile platforms because consumers are demanding it. We all know there is a cost to building mobile apps, but this blog post

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So you found a low cost development team.  Maybe they’re offshore, or it’s a couple of guys working from their house in Des Moines. They gave you a killer estimate on creating your app and they sound like really sharp techies that know their stuff. You make an upfront payment and they start working.  Everything’s going great until… …you realize it’s not going well at all. You’re finding that: your development team isn’t

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Do You Know Your QR IQ?

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by FGarcia on May 11, 2011

If you’ve been paying attention to mobile marketing at all, you’ve probably seen a Quick Response code. Commonly referred to as QR codes, they are rapidly becoming a staple in the mobile marketing world.  A recent report from Jumpscan shows a 1200% increase in QR code scanning in the last six months of 2010. Just like the bar codes printed on consumer products, QR codes are scanned in order to

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Mel Kiper Goes Mobile with BestFit

by FGarcia on April 28, 2011

You know that moment in a big football game where it’s 4th down and goal, and everything’s riding on that last play? Well, this was one of those moments for a certain project team here at BestFit Mobile. Here’s the play by play: We had the privilege of taking on the challenge of developing a mobile app for everyone’s favorite NFL Draft guru, Mel Kiper Jr. With the sheer number

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Ocean Front Property in Arizona?

by FGarcia on April 14, 2011

Actually the property in question isn’t even in Arizona.  But it is indeed “ocean front”. No doubt Donald Trump could successfully sell ocean front anywhere, but seems to be leaning towards Florida at the time of this release. Trump is indeed a mogul of real estate. You can’t deny the man knows his business. He also knows how to grow his business. Whether it’s in hotels, casinos or even reality

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Age and Treachery vs. Youth and Ability

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by FGarcia on April 11, 2011

A favorite witticism holds that “age and treachery will always triumph over youth and ability.” It’s funny, but is it true? Perhaps not, as history shows. Alexander the Great was tutored by the famed philosopher Aristotle, named king of Macedon at the age of 20, and conquered the known world by the age of 30. Fast-forward to 2011 where there’s a whole new generation of young, social, plugged-in digital savants.

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