Last week, our CEO Erik McMillan had the privilege to attend the Mobile Marketing Summit in New York. Mr. McMillan was moderator for a panel with Anthony Price, senior director of digital marketing and PR for Michaels Store, Inc. During the panel, Mr. Price discussed how QR codes and SMS will be the main focus in driving holiday sales. “We believe that this rich content, such as QR codes, will ultimately

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Rules of Engagement [VIDEO]

by FGarcia on March 24, 2011

There is such a rapid shift of commerce to mobile devices that it’s becoming increasingly evident to many that their product, brand or service should be mobile-friendly. Mobile Commerce Daily reports that Google has found 79 percent of smartphone users have used their device to help with a shopping experience, while 74 percent actually made a purchase via their smartphone. While the latter category undoubtedly includes both app purchases themselves

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Video Killed the TV Commercial

by FGarcia on March 8, 2011

Mobile phones, mobile apps, and now mobile video–It was only a matter of time before that 5-oz. device in your pocket started showing you streaming video from the palm of your hand. We all knew this day would come. And with it comes the chance of a lifetime for advertisers. Smartphones afford the ability to gain a whole new ad platform in mobile video, particularly interactive mobile ads. Why have

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