Relax, it’s just an iPhone App.

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by FGarcia on March 16, 2011

Remember when cell phones first came out? Everyone was so excited about the possibility of taking his or hers everywhere. “It’s just for emergencies,” they said. Then texting and touch-screen devices appeared. Now everyone has a cell phone, almost everyone has a smart phone, and a lot of people have iPads and other tablets. So what’s next? It’d be great if your phone could take your final exam for you. 

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Video Killed the TV Commercial

by FGarcia on March 8, 2011

Mobile phones, mobile apps, and now mobile video–It was only a matter of time before that 5-oz. device in your pocket started showing you streaming video from the palm of your hand. We all knew this day would come. And with it comes the chance of a lifetime for advertisers. Smartphones afford the ability to gain a whole new ad platform in mobile video, particularly interactive mobile ads. Why have

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Walgreens, the ‘Pusher?’

by FGarcia on March 4, 2011

“Push Notification’ that is… Walgreens is on a roll with their new mobile application. The national retail drugstore is providing a new level of convenience for customers, allowing them to shop online, order photo prints and locate the nearest Walgreens store. But the highlight of the Walgreens mobile solution comes from prescription refills. The app, known as, Refill by Scan, allows customers to scan the medication label’s bar code with

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BMW, Mobile Payments, and the Rise of the Mobile Web

by bestfitmobile on February 2, 2011

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BMW is known for their innovation with the automobile. From their distinguishable style to their achievements in design BMW has built a reputation for what they can do with a vehicle. Now you can add mobile phone access to BMW’s repertoire. BMW Financial Services has developed a way for customers with smartphones to access and manage their accounts. Among other options customers can make payments, view statements and view check

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