St. Charles, Illinois — For three days in mid April, the fourth Retail RAMP conference at Pheasant Run Resort saw over 600 retail, hospitality, and industry leaders gather to explore emerging trends redefining the entire retail experience. Several times during the event, members of BestFit, CompuCom and BrickTrends executive teams led presentations, workshops, and panels to speak and engage with other industry experts on the value that highly targeted mobile strategy can bring to retail businesses.
Mobile and the Store of the Future
To showcase the official launch of BrickTrends, the BestFit Mobile, CompuCom, and BrickTrends Retail RAMP booth featured a mock up of the Store of the Future. Twelve “department” banners encircled the entire booth area to create a simulated retail environment in which attendees could engage with Low Energy Bluetooth technology, if they installed the BestFit RAMP conference app. Attendees with the app and BLE devices could see their activity on the TV screen – a highly sophisticated analytics demo, tracking dwell time, help requests, push engagement, and various visit counts. Visitors received T-shirts, hopped in the SmileBooth at our sponsored Tuesday night cocktail hour, and a lucky few even received mobile operated Parrot AR Drones and a $50,000 BrickTrends lab (winner still to be notified).
Sourcing Partners to Deliver an End-to-End Mobile Solution
CompuCom CEO Tony Doye and BestFit Mobile and BrickTrends President & CEO, Erik McMillan led an interactive workshop on mobile readiness for retail attendees, focusing on EMV migration and POS, mobile payments, mobile marketing strategies, loyalty programs, data collection and management, and visions of the “Store of The Future.” Later, the pair delved even further into what they proposed a Store Of The Future would look like, concentrating on GEOfence and micro-location marketing, POS, mobile omnichannel retail strategy, and MDM as it affects new customer acquisition and customer engagement.
Mobile Panel Experts on Retail’s Future
On the final day, BestFit, BrickTrends, and the LBMA led a panel on location-based marketing with Dominos, xAd, and Office Max. Together, they shared their unique experiences with innovative location based marketing techniques which empower retailers with the ability to understand individual customer profiles, behaviors and purchasing habits well beyond the capabilities of traditional marketing and advertising spending.
Mobile Changes Everything for Retailers
Throughout the Retail RAMP conference, we connected with hundreds of top retail executives and demonstrated how they could leverage the power of mobile to easily make each and every associate-customer exchange highly personal with lasting impact. Just like the old days of the small town general store, associates can greet customers by name, know their preferences, the types of things they’ve liked to buy in the past, and be able to recommend items – but now, with the swipe of a finger. To the customer it might seem magical, but the technology is here, today; we were proud to demo this directly on the Retail RAMP tradeshow floor.
Together, BestFit Mobile, CompuCom, and BrickTrends can help you transform relationships with your customers from the ground-up!