The Store of the Future Will Have Mobile at its Core.
In just 5 years, over 5 billion people will have smartphones. To harness the power of this global revolution, businesses must engage their customers and employees through personalized, efficient mobile experiences. Mobile app development must develop a superior one to one experience with customers and employees requiring an ingenious, comprehensive mobile strategy, one that combines existing technologies and institutional knowledge with leading edge interfaces and powerful mobile platforms. The result is an amazing connection between business and individual that revolutionizes customer experience and raises customer expectations to higher levels than ever before. Businesses wanting to establish or maintain a significant competitive advantage in today’s market have no choice but to adopt a world-class mobile strategy and corresponding suite of interactive mobile tools… right now.
Founded in 2009, Bestfit began revolutionizing mobile strategies for some of the world’s largest retail businesses and enterprises. Bestfit’s approach involves a comprehensive evaluation of our customer’s existing data infrastructure, commerce tools, customer loyalty programs, advertising programs, social strategies and customer demographics. We then create a platform to combine these into a single, interactive channel powering connections between businesses and mobile users. In retail, these connections improve brand loyalty, increase customer spending, lower the cost of acquiring new customers and differentiate our clients from their competitors. In business, they improve employee satisfaction, productivity, and efficiency to levels that produce enormous reductions in cost and create new opportunities for rapid growth and profitability. When you are looking for Android, iPad and iPhone app development, choose a partner with world class experience and proven ability to deliver success. It’s a mobile planet, let us power yours.
Starting in the late 1970s, the Austin Opry House, later known as the Austin Opera Hall, and Arlyn Studios served as the venue and recording studios for some of the most prolific and abundantly creative musicians who defined a generation. Until the early 90′s, artists including the Red Hot Chilli Peppers, U2, REM, Willie Nelson, Ray Charles, Stevie Ray Vaughan and scores of others helped to create indelible memories for their adoring fans, right here on our property. Now that is pretty cool.
Even though the walls today hold white boards in place of the ring of a Stratocaster, the creativity still pumps through the entire place. The vibe once tapped into by so many of the greatest musicians of all time is now channeled through our mobile app strategists, developers and marketers. Tap our creative well and let us develop your mobile strategy today.
Leadership Team
Erik is an entrepreneur to the core. A child of the internet from birth, his education and experience is centered around harnessing the unbridled power and opportunity that has disrupted every industry on earth. His experience spans business, technology, marketing consulting, planning, development, and management for a wide range of projects across retail, education, energy, healthcare, real-estate, manufacturing, service, and government sectors. McMillan maintains an in-depth understanding of how and why information technology advances business and marketing performance.
Erik holds his Bachelor’s degree in Management Information Systems from the University of Texas and currently sits on the Board of the UT MIS.
What’s your nickname?
Erik the Red
What’s your drink of choice?
Hefferveisen wheat beer
Where would your dream vacation destination be?
The Maldives
Bret brings a deep operational background that includes leading product development and marketing teams, driving business development and channel partnerships, as well as fundraising and business investments. Most recently, Bret was a co-founder and Managing Partner of Austin Management Partners overseeing the search and execution of acquisitions, as well as leading key consulting projects focused on both marketing strategy, valuation and fundraising for clients. Bret spent 2 years running Maverick Solutions, an AMP portfolio company, where he oversaw all key operations. Prior to AMP, Bret spent 5 years at Dell where was responsible for the Consumer Services planning and product management organization, a $1bn business. Bret has a BA in Economics from Wake Forest University, and an MBA from The University of Texas at Austin.
If you could have a drink with someone in history, who would it be?
Winston Churchill.
TV Show I Could Watch the Rest of My Life:Friday Night Lights
What app could you not live without:
Pandora
Most Played Song on my iPhone:
U2 - Where the Streets Have No Name
Larry spent his early career at Dell, Inc. where he succeeded in numerous sales roles, beginning with inside sales and culminating in management. Following his tenure at Dell, Larry was involved in software startups, as well as his own business consulting firm. Larry furthered his experience in management, operations, software development and finance as a Portfolio Business Consultant at G51 Capital Management assisting clients in refining their products, sales strategy and messaging. In 2004 Larry began his mobile career with Xplore Technologies as a Channel Sales Director for the Dell relationship and then Motion Computing as a Regional Business Development Executive. With Xplore and Motion Computing, I really began to see the role that mobile was going to play in revolutionizing business process. Now smartphones and next generation tablets are delivering a one to one experience with brands and their customers that can be accessed anywhere… the effect it has on shrinking our planet will be staggering.
Do you have any hidden talents, if so, what are they?
I can shatter a wine glass with my beautiful, powerful soprano singing voice.
If you had a snail that could magically grant wishes, what would you name it?
The Wishing Snail... or maybe Fredward.
If you just became President of the United States, what’s the first law that you would create?:
I would outlaw Crocs.
What’s your favorite snack?
Zombie brains.
Gerald McMillan is Chairman of the Board – and directly responsible for the stewardship of the rapidly maturing Bestfit brand. He heads the development of Bestfit’s “It’s a Mobile Planet” strategy, including leading teams responsible for creating Bestfit’s portfolio of industry leading mobility products, and for the constructing of proprietary mobile instruments designed to help reshape the core of global business and government processes.
Dr. McMillan is a graduate of Texas A&M University, earning his PhD from the School of Economics. His range of experience includes television business analyst and nationally syndicated columnist; ownership of firms specializing in TV and Radio program production and syndication, direct response television, music production, and 3D animation for television and film; as well as owning and running advertising agencies with core competencies in public relations, marketing and cross-promotional strategies, and media planning and buying.
Clients served by Dr. McMillan’s companies include the verticals … broadcast (CNN, Turner Broadcasting, FOX Sports), sports (Major League Baseball, the Dallas Cowboys, Rawling’s Golden Glove Awards, AMF (Brunswick, and the PGA), airlines (Southwest, American), retail (Sears, Radio Shack), aerospace (Lockheed, McDonnell Douglas, Boeing), insurance (Aetna, Blue Cross), CPG (Pepsi, Frito Lay), and entertainment (20th Century Fox, Paramount Studios, Dolby.)
Dr. McMillan’s firms’ charitable organization work includes:
Guiding the formation of Major League Baseball’s inner city program, now with over 120,000 children in 200 cities around the world;
“This MLB program’s educational component helps kids realize their potential and work toward receiving college scholarships based not only on athletics, but academics.”
- Roberto Clemente Jr.
Producing and syndicating a national radio program to educate and raise funds for Child Help USA;
“Child Help USA founders have received five Nobel Peace Prize nominations for contributing to the treatment and prevention of child abuse and neglect.”
- Child Help USA
Writing, producing, and syndicating the American Heart Association’s “Help Your Heart” program;
“Help Your Heart Radio provided life saving guidance to a daily broadcast audience of 100 million Americans.”
- AHA
Designing a program to drive media coverage and financial support to the proud former players of the Negro Leagues Baseball Players Association.
“The NLBPA exists to honor and celebrate the significant contribution of Negro Leagues players both to baseball and to American history … so that Negro League players may be a source of pride and inspiration for generations to come.”- NLBPA
1956 Chevy
Who is your favorite political commentator?
Stephen Colbert
Where is your hometown?
Angleton, TX
Doug brings over 25 years of executive management experience with companies such as IBM-Tivoli Systems, Unison Software, Insignia Solutions, Viviance New Education and Tandem Computers. Executive positions and responsibilities include Chief Executive Officer, Executive Vice President of Sales and Marketing, Vice President of In-Direct Channel Sales and Vice President of Business Development. As part of the executive team, Mr. Reid has also taken two companies from start-up to IPO and successful acquisitions in three other young technology companies. Well experienced in all selling and distribution models including direct enterprise sales, channel sales and OEM.
Which celebrity do you get mistaken for?
Richard Dreyfuss
If you could only watch one tv show for the rest of your life, what would it be?
Twilight Zone
What is the number 1 most played song on your iPod?
Shout
A software industry professional with over 15 years experience in technology management and marketing, with a focus on search and knowledge management, Christopher is responsible for Product Development at BestFit. Prior to joining BestFit in 2012, Christopher spent more than six years and held a variety of Senior Product Management roles at Vignette Corporation where he was responsible for the Integration, Process, and Analysis product lines. Additionally, he was responsible for the Virtual Repository, Taxonomy, and Search Services within Vignette V7, the company’s flagship Content Management product suite.
Prior to BestFit, Christopher was with Netscape Communications Corporation where he managed a variety of groundbreaking products including Netscape Navigator (Gold), Netscape Media Server, and Netscape Enterprise Server, the company’s flagship web application server.
What is the number 1 most played song on your iPod?
Blues at Sunrise - Albert King and Stevie Ray Vaughan
Which celebrity do you get mistaken for?
Ice Cube
What was the first concert you ever went to?
NWA, Public Enemy, and friends
What app could you not live without?
AirVideo
Debbie brings to the company more than 25 years of customer experience, building strong long-term relationships. Previous to BestFit, Debbie was the VP of Real Estate Sales at QuantumDigital where she was instrumental in creating the acclaimed Ignite Real Estate Marketing Summits. She also worked at Dell for 12 years during their early pioneer days.
If you were on Death Row, what would your last meal be?
King Ranch Chicken
TV Show I Could Watch the Rest of My Life:
Law and Order SVU
What app could you not live without:
Facebook
If you were a crayon, what color would you be? Any shade of pink
He keeps the floodgates open.
Steve’s career spans over 20 years in strategic marketing, Internet commerce, product development, mobile app development and digital media marketing. As co-founder of a marketing consulting and media production firm, Steve has worked closely with large technology clients on brand development, traditional and web-based marketing vehicles, commercials and mobile marketing.
He spent over 8 years as a Senior Manager at Dell, managing the B2B Internet commerce programs for Dell’s Fortune 1000 customers. The success he helped achieve for Dell’s business eCommerce systems represented millions of dollars in some of the earliest B2B Internet commerce. Steve also spent time as a Sr. Brand Manager for Dell’s professional consulting business with a focus on eCommerce and datacenter services.
Early-on, Steve was an evangelist and marketing technologist during the time when the Internet was just beginning to be considered as a viable B2B transaction engine. An incredibly exciting time, reflecting similar advances and growth that is being seen in the mobile space today.
As the Director of Internet Commerce in 1995, Steve directed the development of one of the earliest B2B solutions called CorpSoft EC. This solution represented a significant operational efficiency in the areas of software license management, procurement and one of the first sites authorized my Microsoft, Adobe, Borland, IBM Lotus and others for software downloads for purchase. The secure transaction platform and software wrapper that was developed had exceeded the technology standards of the day, paving the way towards the mobile transactions that we feel comfortable making today.
Steve received his MBA from Northeastern University’s High Technology MBA program.
What is your nickname:
Mooch
What are your hidden talents:
Penguin juggler
If you could watch one TV show for the rest of your life, what would it be:
Arrested Development
70% of all mobile searches result in action within 1 hour.
Enterprises have the most to gain with the mobilization of the planet. Decades-old legacy systems along with cloud based SaaS solutions that run the enterprise today are quickly being replaced with mobile solutions.
Mobile applications facing your consumer base represent significant opportunities to improve loyalty and to drive order value, store traffic and repeat purchases.
It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone.
What Our Process Looks Like
Phase
One: BlueprintWe start with a blueprint. This is where we lay it all out. We look at your audience, your needs, your budget and what you hope to accomplish with your finished product. This is the foundation, where we dream big and then hone in on the vision you have for your product. We want to develop something that is beyond what you thought was possible and this is where it all starts.
There are 6.8 billion people on the planet 4.2 billion own a toothbrush 5.1 billion own a cell phone
What We've Done
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