BestFit Mobile and West Interactive Partner to Offer Mobile Practice Aimed at Customer Care
West Interactive and BestFit Mobile today announced a partnership agreement that enables West Interactive to broaden its mobile customer care offerings to both its current and new clients.
West Interactive’s value-added mobile solutions are designed for companies that have existing mobile apps or have the need to develop new customer engagement and care apps. In addition to mobile application design and development, West Interactive brings to market its expertise in automating, managing and integrating care channels to drive the most comprehensive customer experience.
“We believe it’s no longer sufficient just to have a mobile app. The app has to solve a problem for a customer and it has to be integrated with other communication touchpoints and channels such as the web and IVR,” said Jil Fisher, vice president of Product at West Interactive. “The industry is currently evolving to round two of mobile. It is now about how mobility impacts the customer experience across more than the mobile channel, and how mobility changes business processes that reduce customer frustration and reduce the cost to serve.”
Through this partnership, West Interactive’s clients will have a single vendor for design and development of integrated IVR and mobile care applications; leverage the same business rules and logic to provide a seamless customer experience; and extend other services such as speech, proactive notifications and click-to-call into their mobile applications.
“We couldn’t be more thrilled with our partnership with West Interactive. We’re able to provide key mobile solutions that will add to West’s current suite of customer care services,” said Bret Cunningham, president, BestFit Mobile.
About West Interactive
West Interactive is a global leader for delivering enterprise customer contact transformation. For more than 20 years, West Interactive’s dedication to providing industry-leading multichannel customer contact solutions has made us the partner of choice for many of the world’s most trusted brands. Our unified contact technologies power more meaningful and profitable relationships by enabling our clients to understand, serve and engage their customers. For more information, please visit www.westinteractive.com.